• Apple Hires Ex-BMW and Faraday Future Exec To Join Its Electric Vehicles Team

    12 days ago - By Hypebeast

    Apple is making big moves to enter the electric vehicles market, recently recruiting former BMW executive Ulrich Kranz to join its automotive team. Kranz's move to Apple comes just a month after he stepped down from his role as CEO of Canoo Inc., a developer of self-driving EVs. Prior to co-founding Canoo, he was the SVP of BMW AG's EV division, where he led the team to develop BMW's first fully electric car, the i3 and i8. Hiring Kranz marks Apple's most significant automotive hires as the company becomes more and more determined to build its own self-driving EV to rival Tesla. Kranz is...
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