• H&M Group expands Renewcell partnership to recycle textiles

    9 days ago - By Fashion United

    The H&M Group has reached a multi-year agreement with Renewcell, an innovative Swedish textile recycling company. Renewcell will supply the retail company with thousands of tons of its pioneering virgin quality Circulose fibers, which are made from unusable textile waste.
    H&M first began working with Renewcell in 2012, and financed the supplier through their investment arm CO:LAB in 2017. The retailer used Circulose in its Conscious Exclusive collection in March 2020.
    This new agreement brings H&M a step closer to achieving its goal of becoming fully circular. Renewcell will provide the...
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