• IKEA Taps Byredo's Ben Gorham for Candle Collaboration

    5 days ago - By Hypebeast

    After announcing the rollout of its furniture buy-back and resell program, IKEA U.S. has unveiled its latest candle collaboration with Byredo founder Ben Gorham. Entitled “OSYNLIG” - meaning “invisible” in Swedish - the forthcoming range is set to feature 13 candles split into floral, woody and fresh scents. “Smell is a very relevant part of the home, and it creates a sense of comfort and security,” said Gorham on the collaboration. “We're trying to develop a range of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong.” Ranging from...
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