• Trek Bicycle Debuts Kaleidoscopic 'First Light' Colorway Ahead of the 2021 Olympics

    11 days ago - By Hypebeast

    Trek Bicycle - a global cycling product manufacturer known for its innovative and socially responsible approach to bike design - has revamped its customization program with an all-new colorway for its premium Project One ICON collection. Dubbed "First Light," the new paint job enlists a kaleidoscopic melding of blue, pink, gold and red under a purple-tinged logo, all of which is "inspired by the land of the rising sun," according to a release. The new paint job arrives ahead of the 2021 Olympic Games - slated to commence on Friday, July 23 in Tokyo - where over 50 elite athletes will race...
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