• A KAWS and Reese's Puffs Collaboration Is Coming Soon

    4 days ago - By Hypebeast

    KAWS , the multi-hyphenate artist is expanding into the world of F&B with their latest collaboration with General Mills ' breakfast option, Reese's Puffs cereal. The collaboration was first posted to a KAWS subreddit which saw fans post their KAWS and Reese's Puffs co-branded cereal boxes from major grocery retailers in their neighbourhoods. The photos revealed the aesthetic of the box which features the symbolic double "XX" eyes above the Reese's Puffs branding, with a KAWS companion swimming in a bowl of cereal. The back of the box sees a more animated KAWS covering its eyes while...
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