• GOOMHEO SS23 Subverts Modern Masculinity With Supercharged Cowboys

    12 days ago - By Hypebeast

    For Spring/Summer 2023, South Korean designer Goom Heo initially looked to the aesthetics of Swiss photographer Karlheinz Weinberger's rule-breaking imagery from the 1950s and '60s - which, more often than not, centered on rebellious, expressionless young subjects wearing pulled-up jeans and puffing on cigarettes. Rid of convention, it was the lensman's sentiment of nonchalant defiance that laid the groundwork for GOOMHEO's unrestrained "Dystopian Beach" collection. Through the guise of a so-called "supercharged cowboy," the label reimagines signature denim silhouettes for the male form...
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