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  • K-Swiss to drive brand in the EMEA region with a new team

    13 days ago - By Fashion United

    K-Swiss, the only heritage American tennis brand, has announced that it has appointed a new team to drive the brand in Europe, the Middle East and Africa region.
    The new EMEA leadership team, headed up by Jamel Khadir, vice-president marketing and sales KSGB EMEA, will be based out of Lyon, France, and will form part of K-Swiss' “fast-paced and significant brand turnaround,” explained the company.
    Joining Khadir in the team is Patrick Bredemeijer, director product and marketing, Hélène Claeys, product manager, Wanda Beguelin, brand marketing manager and Vincent Langlais, designer.
    A focus...
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