• Nike Launches its First Rise Concept in North America

    19 days ago - By Hypebeast

    After launching in Nike Seoul and Nike West London, the first digitally-advanced Rise concept in North America now appears at Nike Aventura located in Miami, Florida. The opening marks the beginning of a larger expansion across the U.S. planned for 2023 and falls in line with the sportswear giant's overarching goals of delivering premium, differentiated, and seamless experiences across its digital and physical marketplaces. "Digital innovation is core to all of Nike's concepts and Nike Rise takes it one step further to ignite consumer sport journeys across physical and digital, writes...
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