• NBA & Nike Reveal Therma Flex Showtime Warm-Up Jacket

    6 days ago - By Hypebeast

    In conjunction with the NBA and Nike officially launching their partnership, Nike has also debuted pre-game apparel for NBA players via the Therma Flex Showtime Warm-up Jacket. Marked as the first performance hooded jacket for NBA players to wear, the forthcoming piece hosts a brand new material from the Swoosh dubbed Therma Flex. It flips the typical fleece aesthetic of being fuzzy on the inside and flat on the outside as its outside provides a soft feel while the inner lining lays flat against the skin. Additionally, you'll find a dotted texture throughout the warm-up jacket thats used...
    Read more ...

     

  • Nike Mounts Digital Offensive Rooted in Direct

    Nike Mounts Digital Offensive Rooted in Direct

    6 days ago - By WWD

    Friday evening's Nike and NBA uniform reveal came with an even bolder statement of what innovation and speed looks like under Nike's renewed focus on its customers.
    The sportswear company took up stage 27 at Sony Pictures Studios in Culver City to reveal the full extent of its NBA partnership. The evening was complete with roaming floor-to-ceiling presentation screens, players from all 30 NBA teams, a live performance from Travis Scott, tech demos, reveal of new uniforms and digitally-enhanced jerseys for fans. That was followed up Saturday with an invite-only experience celebrating the...
    Read more ...

     

  • Nike Officially Reveals New NBA Socks

    Nike Officially Reveals New NBA Socks

    6 days ago - By Hypebeast

    Back in June, Nike officially announced their partnership alongside the NBA which would begin during the upcoming 2017-2018 Season. After waiting to see what the Swoosh had up their sleeves, they've finally launched their partnership which entails redesigned jerseys and apparel, with more to come.
    Paying close attention to details, Nike has also revisited the league's official socks and have debuted the new NBA NikeGrip Power Crew and Quick Crew Socks. Each sock design is comprised of NikeGrip yarn which provides anti-slip traction and zone specified cushioning that also places emphasis on...
    Read more ...