• Yohji Yamamoto's Supreme Collaboration Is a Long Time Coming

    13 days ago - By Hypebeast

    Yohji Yamamoto isn't a businessman - he's a business, man. The Japanese creative's Supreme collaboration , to the uninitiated, could seem like a blundering attempt to make Yamamoto “cool” or encourage his label to “sell out,” as if the legendary designer's 40-year-old brand is feebly attempting to ensnare potential customers. But those who know his oeuvre will recognize the collaboration as what it is: a crowning achievement in Yamamoto's gradual push towards commercialization. Supreme has a long history of linking with intelligently-selected brands, from Sasquatchfabrix to Adam Kimmel to...
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