• Under Armour appoints first chief consumer officer

    10 days ago - By Fashion United

    Image: Under Armour, Facebook
    Under Armour has appointed Massimo Baratto to the newly created role of chief consumer officer, effective November 1. He will oversee all aspects of Under Armour's consumer strategy, with responsibility for global marketing, e-commerce and retail.
    Baratto joined the US sportswear brand in 2018 as managing director of the company's Europe, Middle East and Africa region. Prior to Under Armour, he was chief executive for Oberalp Group, where he was credited with overseeing significant growth of the Salewa, Dynafit, Wild Country, and Pomoca brands.
    Kara Trent, a...
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