• US activewear brand Vuori valued at 4 billion dollars following SoftBank investment

    13 days ago - By Fashion United

    Image: Vuori, Facebook
    The valuation of US activewear brand Vuori has increased to 4 billion dollars after securing a 400 million dollar investment from SoftBank Vision Fund 2 as it sets its eyes on global expansion.
    The Southern California-inspired performance apparel brand will use the investment to kick off an international expansion next year by launching an omnichannel business in key markets throughout Western Europe and Asia Pacific. It will also open an innovation center in Taiwan.
    And in terms of its home US market, it said it plans to open more than 100 stores in the next five...
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