• Aldi launches first-ever own brand loungewear collection

    11 days ago - By Fashion United

    Courtesy of Aldi
    Value supermarket Aldi is launching its own-branded fashion line with prices starting at just 1.49 pounds.
    The supermarket's own branded loungewear embraces the logo-heavy aesthetic of sportswear brands such as Nike and Adidas, with its logo and brand colours emblazoned across every piece.
    Dubbed Aldimania, the gender-neutral collection features grey hoodies, pyjama sets, hipsters and socks, available in small to XXL sizes.
    courtesy of Aldi
    In a press release, Aldi said that the range encourages its fans to be “loud and proud” with the pieces designed to allow them to wear...
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