• Machine-A and Byronesque create ‘phygital' vintage retail concept

    23 days ago - By Fashion United

    Image: Machine-B
    Contemporary vintage brand Byronesque and London-based concept store Machine-A have combined their two worlds to create a conceptual retail universe of curated designer goods.
    Entitled Machine-B, the online-offline space brings together a curated collection of archival pieces and an edit of emerging and established designers. The final outcome is one that looks to blur the lines between the two categories, hoping to change buyer perspectives on individual pieces and see “beyond their industry-imposed shelf-time”.
    “The idea of seasonality makes the lifespan of a product so...
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