• YCMC Announces an Exclusive New Balance 990v3 Colorway

    1 month ago - By Hypebeast

    One pro for being a retailer that's been in the sneaker game for long enough is that it'll sometimes have the luxury to participate in collaborative projects and receive exclusive products. One example is YCMC - a retailer that's based out of Baltimore, Maryland - which often partners up with New Balance to release special colorways. We've previously seen the duo link up to produce 992 and 990v5 iterations, and now they've reunited to create a minimalistic 990v3. Brighter neutral tones sit front and center of this latest installment. The buttery pig suede overlays that are planted along...
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  • Patriotic Hues Outfit This New Balance 990v2 Colorway

    Patriotic Hues Outfit This New Balance 990v2 Colorway

    1 month ago - By Hypebeast

    It's evident that New Balance and its ever-growing lifestyle category has this sneaker generation in a chokehold given that nearly every release it puts out sells out within minutes. The appetite for "dad shoes" is only growing larger, and the brand is certainly capitalizing on this by furthering its range with versatile colorways. Up next for its 990 series is a brand new New Balance 990v2 colorway that is accessorized with USA-inspired tones. The kicks are predominantly styled with a creamy hue. It drops off on the tongues, quarter panels and mesh underlays up top, as well as the...
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