• Rent the Runway challenges consumer behaviour in Fast Fashion Free campaign

    18 days ago - By Fashion United

    Image: Rent the Runway
    Clothing rental platform Rent the Runway has launched a campaign aiming to challenge consumers to stop buying clothing they don't need.
    The Fast Fashion Free campaign hopes to convince shoppers to switch to rental subscriptions with the platform, decreasing their environmental impact when it comes to renewing their wardrobe.
    Intentionally placed towards the beginning of the New Year, the company intended to reach consumers at a time “when they are already reassessing lifestyles on the whole”, with the ultimate goal of sparking a behavioural shift.
    Activations for the...
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