• Haeckels Partners With Red Bull for an Edible Cup

    1 month ago - By Hypebeast

    Margate-based natural skincare and fragrance brand Haeckels has linked up with Red Bull to combat single-use plastic cup waste. Adding to increasing environmental equity efforts, the partnership has crafted a unique edible cup. The experiment's cup is crafted from a new bio-material consisting of spirulina, ginger and blueberry. Due to its stomach-friendly components, the cup positively affects energy, digestion and mood when ingested. Additionally, if not eaten the cup will decompose on its own in under 48 hours, preventing environmentally unfriendly waste. The modular cup features an...
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