• L'Oréal looking to reinvent hair colouring with new beauty tech innovations

    10 days ago - By Fashion United

    Image: L'Oréal
    Beauty giant L'Oréal has unveiled tech innovations to transform the hair colouration experience both at home for consumers and in hair salons for professionals at the consumer technology conference CES.
    To improve the at-home hair colouring experience, L'Oréal is launching Colorsonic, a lightweight, handheld device that uses an innovative, mess-free process to mix hair colour and apply it evenly to deliver “consistent hair colour results”.
    When the Covid-19 pandemic caused the temporary closure of many hair salons, the at-home hair colour business grew by 6 percent...
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