• Peter Pilotto: Ready-To-Wear SS20

    1 month ago - By 10 magazine

    Peter Pilotto's move from London to Milan Fashion Week wasn't just a business decision. The migration was also reflected on the catwalk, their rigorously exuberant silhouettes seemed streamlined with a Mediterranean ease of summer dressing. Playing with all the colours in their box, Pilotto and his partner Christopher de Vos injected the spirit of retro pop into their fashion lingo. The Pilotto woman seems to be Benjamin Button-ing into her youth. Instead of elaborate tea dresses, she's wearing shiny satin suits, mismatched Hawaiian twinsets and a lot of patterned knits. Once a proponent...
    Read more ...

     

  • Fendi: Ready-To-Wear SS20

    Fendi: Ready-To-Wear SS20

    1 month ago - By 10 magazine

    This was the first Fendi women's show for fifty years that would not have the hand of Karl Lagerfeld on it. The legendary designer died whilst working on the AW19 collection and this new SS20 dawn, designed by a solo Silvia Venturini Fendi was aptly represented by a rising sun framing the catwalk.
    So what does Fendi post-Karl look like? It's bright and optimistic with a 1970s twist and plenty of cool girl quirks. The first look out - an oversized quilted dog walking jacket worn with a matching mini skirt set the tone. The big jacket, small skirt proportions looked fresh. A workwear thread...
    Read more ...

     

  • Max Mara: Ready-To-Wear SS20

    Max Mara: Ready-To-Wear SS20

    1 month ago - By 10 magazine

    As talk of a female replacement for James Bond builds and Harriet Walter's new female novel about to drop, Ian Griffiths had a special agent's wardrobe in mind. Imagining what she might wear in different scenes, his approach was filmic but not costume. Trench coats and three-piece suits for the corridors of Whitehall, bias-cut paisley dresses for lunch with a source, and practical city shorts for airport reconnaissance, safari and combat-style jackets and shirts for field work. There's always a party scene where our heroine has to foil the plans of an evil genius hell bent on global...
    Read more ...

     

  • Emporio Armani: Ready-To-Wear SS20

    Emporio Armani: Ready-To-Wear SS20

    1 month ago - By 10 magazine

    With London and New York wrapped up and Milan Fashion Week in full swing, it's safe to say tonal dressing is having a moment. But Mister Armani is ahead of the game. He's been styling full looks of similar shades for decades, always making sure his shows provide a blank canvas for the customer to understand the clothes and use them however they please. For the Emporio Armani SS20 show, the tonality of the Italian design legend's creations was in top form. Unravelling a soft palette of pastels, Armani overlaid each of the hues with a lunar, silver shade. In velvet, silk or linen, the...
    Read more ...

     

  • Bottega Veneta: Ready-To-Wear SS20

    Bottega Veneta: Ready-To-Wear SS20

    1 month ago - By 10 magazine

    “I want to be bold, otherwise what's the point. I'm quite black or white. I want to make a statement. I don't see the point in making fashion that's not saying something.” So said bottegaveneta 's Daniel Lee, the young man who seems to have single-handedly dressed the front row in square toed sandals, leather Bermuda shorts and pillowy clutch bags. Bottega has won the taste game and in the process, Lee has gone from being a total unknown to a designer with a devoted and growing following. Journalists and well-wishers clustered round the Yorkshireman post show, hanging on his every word and...
    Read more ...

     

  • No21: Ready-To-Wear SS20

    No21: Ready-To-Wear SS20

    1 month ago - By 10 magazine

    Everything's coming up daisies. Alessandro Dell'Acqua used the feel-good spring time flower head to toe throughout his upbeat collection. Who knew there were so many different ways to wear it. There were daisy print coats, utility shirts, voluminous dresses and swishy chiffon numbers. No21 can be relied upon to serve trends. For SS20, no fashionable wardrobe will be complete without a pair of bermudas.
    For day they came in papery leather and for evening Dell'Acqua proposed party Bermudas in black satin, worn with an oversized sweatshirt with a ribbon of crystals embroidered on the sleeve...
    Read more ...