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Platform for success: how TikTok has made one shoe brand the hottest on the planet
27 days ago - By The Guardian
Naked Wolfe's six-inch ‘Spice' platform boots have topped Lyst's ‘heat' index and been a hit with Tik Tok users and celebrities alike You might think that unfeasibly high, pumped-up platform boots by the London-based brand Naked Wolfe would only enjoy niche appeal. At first glance, they look more at home with Camden's cybergoths or Catwoman wannabes than the mainstream. On Wednesday it was revealed that the six-inch “Spice” platforms are officially the hottest item in the world, according to fashion shopping app Lyst. Each quarter, Lyst releases a “heat” index, ranking the fashion products...
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