• UNDERCOVER and Fast-Fashion Label GU Prep Disney-Heavy Capsule

    23 days ago - By Hypebeast

    Fast Retailing , the company that owns GU and UNIQLO , among others, has ensured the latter company's ongoing success in no small part to a series of limited edition drops marketed as exclusive collaborations or affordable designer collections , not to mention the relative quality of UNIQLO's affordable basics. GU, originally imagined as a UNIQLO spin-off , hasn't enjoyed nearly as much international success as its sibling label, but that hasn't stopped it from following the formula, as evidenced by its new joint effort with UNDERCOVER. GU has previously worked with domestic fashion brands...
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