• Colour of the year 2023: Digital Lavender

    20 days ago - By Fashion United

    Image Credit: Lavender field via Pexels
    As a need for optimism sweeps the world after a global pandemic, the colour of the year 2023 is Digital Lavender, according to trend forecasting agency WGSN and colour authority Coloro.
    The shade is already embedded in digital culture and is expected to converge across virtual and physical worlds.
    Commenting on the choice of Digital Lavender, Coloro's Head of Content, Joanne Thomas, said: “As consumers find solace and comfort inhabiting the virtual space, the influence of video games and virtual realities will become all-encompassing, distorting the...
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