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Nike and Tiffany paring not so legendary, as collab faces backlash
1 month ago - By Fashion United
Opinion
Image: Nike x Tiffany & Co. Air Force 1 1837 via Tiffany & Co.
Tiffany and Nike have launched a new collaboration. Not everyone is enthralled.
LVMH has invested heavily in the marketing activations of Tiffany, the American jewellery business it acquired in 2021, in order to give it a modern and international allure.
Tiffany's Executive Vice President of Products and Communication, Alexandre Arnault, son of LVMH founder Bernard Arnault, has made it a point to attract a younger consumer, specifically focusing on celebrity-led activations, which began with the brand's About Love...
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