• Sequential sells Heelys brand to BBC International

    15 days ago - By Fashion United

    Image: Heelys, Facebook
    Sequential Brands Group, Inc. has closed on the sale of its Heelys brand to BBC International for 11 million dollars in cash proceeds. The company said that the majority of the net proceeds from the sale will be used to pay down debt.
    “The divestiture of the Heelys brand was an outcome of the board's exploration of strategic alternatives, a process that is still underway,” said William Sweedler, executive chairman of Sequential in a release.
    “The Heelys brand was originally acquired in 2013 for a net purchase price of approximately 5.5 million dollars. BBC...
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