• Apple's new privacy controls will limit brands advertising

    16 days ago - By Fashion United

    Image: Apple Privacy
    This week Apple began rolling out an update of its lates iOS operating system putting the user in greater control of privacy. The changes will limit tracking websites visited by users, which companies do to create user profiles and distribute advertising deemed relevant. Many websites allow hundreds of different data collection companies to watch users, build a profile, and subsequently show ads during browsing.
    Calls of a “seismic shift” in mobile advertising, a 100 billion dollar market, will impact fashion companies who significantly use tracking to reach consumers...
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