• Air Jordan 4 "Fire Red" Cranks up the Heat for Black Friday Week's Best Footwear Drops

    1 month ago - By Hypebeast

    Happy holiday week, HYPEBEAST footwear family. Though we'd assume several of you are looking forward to stuffing your face with turkey this week, there's a delightfully delectable slate of footwear drops for you to dig into over the next seven days as well. These range from the return of a beloved Jordan Brand retro to collaborations from adidas , New Balance and Nike - and even the bringback of a beloved Kobe Bryant style - but before we feast on this week's footwear let's take a primer on the last seven days' goings-on. For the latest edition of Sole Mates , HYPEBEAST spoke to The...
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  • AFEW Celebrates Air Jordan 4 "Fire Red" Launch By Recreating Michael Jordan's 2003 Gatorade Commercial

    AFEW Celebrates Air Jordan 4 "Fire Red" Launch By Recreating Michael Jordan's 2003 Gatorade Commercial

    1 month ago - By Hypebeast

    Jordan Brand is slated to reissue one of its most anticipated retro releases of 2020 on Black Friday: the Air Jordan 4 "Fire Red". In support of the launch, German retailer AFEW is celebrating its glorious return to the shelves by playfully honoring Michael Jordan via a comical recreation of his famous Young MJ vs. Old MJ Gatorade commercial that originally aired back in 2003.
    In the video seen above, one of Germany's high-flying dunkers Brian Butler plays 1-on-1 with an elder version of himself dressed in Uncle Drew-esque fashion. On the co-branded, dimly-lit hardwood, the "two" players...
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