Snapchat and Instagram Ramp Up Social Shopping
4 monthes ago - By WWD
The tech industry added rocket fuel to social commerce this week with new updates that bring shopping features to social behemoths Instagram and Snapchat.
The former brought new shopping powers to Instagram Stories and, on Thursday, Snap Inc. launched its own set of software tools, so outside companies - from online services to e-commerce partners - can more tightly plug into the Snapchat network, turning it into more of a platform.
Snap's big reveal came as a company revealed Snap Kit, a set of APIs (short for application programming interfaces) that allow outside apps to use more of the...
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