Boohoo enters Indian market through Myntra partnership
2 monthes ago - By Fashion United
Boohoo Group enters India through Myntra partnership. Image: Myntra
British fashion retail group Boohoo has entered the Indian market for the first time via a partnership with the region's multi brand platform Myntra.
As part of the launch, three of the group's owned brands - Boohoo, Dorothy Perkins and Nast Gal - are now available to shop through the site, offering over 1,500 goods across a multitude of categories.
It marks the first time the Boohoo and Nasty Gal brands will cater to Indian consumers following the group's acquisition of the American fast fashion company in 2017.
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