• Skylar Body Adds Candles to Its Direct-to-Consumer Model

    7 monthes ago - By WWD

    Natural fragrance brand Skylar proved shoppers were willing to buy fragrances online without sampling first. Now the direct-to-consumer self-care brand is branching into the home category with candles.
    According to Skylar's founder Cat Chen, customers have been requesting for some time candles mirroring the brand's four core fragrances: Arrow, Coral, Isle and Meadow. “We listen to our consumers, since the demand was there for a candle collection featuring the signature scents we decided to make it our next venture,” she shared.
    But adding the candles, which retail for $38, to Skylar's...
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