• Want Clothes That Fit Like A Dream? Try These Four Crowdsourced Fashion Brands

    1 month ago - By Chatelaine

    Crowdsourcing-the act of soliciting intel from the hive mind to inform product design-is becoming increasingly common in fashion, leading to clothing that's more functional and fits a wider range of bodies. Here are a few of our favourite crowdsourced finds.
    Alder Apparel
    Canadian co-founders Mikayla Wujec, a National Geographic researcher and sustainability consultant, and Naomi Blackman, a former Joe Fresh marketer, launched Alder's “open-air pant” on Kickstarter last summer-and then incorporated design feedback from 600 women. “A high waist and lots of pockets were common requests,”...
    Read more ...