• Kewpie Releases Plant-Based Scrambled Eggs

    2 days ago - By Hypebeast

    Kewpie , best known for its beloved line of Japanese mayonnaise recently unveiled their next novel concoction. The new package contains a plant-based scrambled egg substitute that aims to increase the added value of menu items. "HOBOTAMA" short for "hobo" and "tamago", translates to "almost eggs" in Japanese, and is made from soybeans. With mild and mellow taste, vibrant color, and half-ripe fluffy texture, HOBOTAMA seeks to emulate the feeling of a chef's touch. The product is intended to be used on sandwiches and a wide range of breakfast items. The company has a mission to contribute to...
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