• Phil Knight Celebrates Nike's 50th Anniversary by Reminiscing the Creation of the Swoosh

    17 days ago - By Hypebeast

    Over the weekend, Nike celebrated its 50th anniversary. Founders Phil Knight and Bill Bowerman famously created the brand on May 1, 1972. In honor of the half-century milestone for sportswear giant Nike, Knight took to Instagram to recall the exact moment that led to the inception of the brand. The plans for Nike was officially set in motion when Onitsuka Co. terminated its contract with Blue Ribbon Sports and Knight felt the "gut punch" from the announcement. In a letter dated back to May 1, 1972, Knight shared on Instagram how Nike came about, "I remember thinking, 'This is it - this is...
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