• Does the middle market fashion consumer still exist?

    9 days ago - By Fashion United

    Image: jcrew.com
    In their heyday, middle market” mall brands reigned as royalty in American fashion and retail. The Gaps, Banana Republics, and J. Crews of the world were go-to apparel stores for those looking for everything from something casual to hang out with their friends to more formalwear in the case of Banana Republic and J. Crew. In the rising era of fast fashion, these brands started losing their ground to the likes of Zara and H&M, though.
    The status of these brands was helped in no part by the Great Recession, which shrunk consumers' disposable income for clothes. During the...
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