• KappAhl to launch new childrenswear brand in February

    8 days ago - By Fashion United

    Swedish fashion retailer KappAhl is launching a new “playful” childrenswear brand, Minories in February 2021. As it looks to consolidate its position as a retailer of “good children's clothes,” following on from the success of its Newbie brand.
    The childrenswear brand has been developed in-house to cater for 0 months to 8-year-olds, aimed at challenging gender stereotypes, which the fashion retailer describes as “super boring” to offer kids clothing that “makes a clear statement: kindness is a super-power”.
    Desiré Westerberg, vice president business unit kids, at KappAhl, said in a...
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