• What Does It Take to Launch a Fashion Brand?

    5 days ago - By WWD

    In its simplest form, a brand helps distinguish one type of product from another. But for anyone looking to develop a brand from scratch, there's so much more to consider. For example, there are brand attributes to think about, and questions around how the brand will be positioned in the market as well as how it will differ from other brands. And there are also legal considerations too.
    In the fashion industry, the storytelling and narrative behind the brand is also as important as the brand itself.
    For anyone looking to launch a brand or accelerate their fashion career, Parsons and WWD...
    Read more ...