• You Must Create Develops Sustainable Essentials Line, YMC EARTH

    5 days ago - By Hypebeast

    We can all do our little bit to make more conscious clothing choices, and now You Must Create is making it that bit easier with the launch of YMC EARTH. Using natural, organic, and recycled materials, YMC EARTH is a capsule that's set to become a permanent part of the You Must Create universe - offering sustainable alternatives to Fraser Moss and Jimmy Collins' label's essentials designed over the years. Furthermore, each piece is "modular." Essentially, this means you can mix and match the items to create your own look, an approach to dressing that in itself is sustainable. Lastly, all...
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