• The Rise of Asian Brand Ambassadors

    1 month ago - By Luxuo

    Just close to two decades ago, it would be absurd to think that Asia would become an economic superpower, let alone having Asian brand ambassadors fronting a campaign. The Western countries have been leading the way ever since the end of the Cold War and the dissolution of the USSR in the 90s signalled the start of a golden age era for the United States and its allies. Aside from the ideological success of liberalism over communism, on the economic front, the westerners have too become the major spenders.
    In order to chase money and keep revenues streaming in, companies have to appeal to...
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