• Of Free Experiementation and Trend Setting

    1 month ago - By Luxuo

    The nature of the luxury industry is changing, but not in the way you'd think. In a bizarre twist, luxury products are changing by staying the same. Take a look at the various products available on the market and you'd likely find that apart from slight differences in aesthetics and packaging, many brands are essentially pushing out the same things. In any business, if there is an existing market trend, it would be foolish to not capitalise on it if all your competitors are doing the same. However, for luxury brands, simply following along isn't enough. Being at the top of their respective...
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