• Farfetch unveils new brand identity with a global campaign

    12 days ago - By Fashion United

    Luxury marketplace Farfetch is refreshing its brand identity alongside a new global campaign that puts its boutique business model “front and centre”. The campaign ‘Open Doors to a World of Fashion' celebrates the businesses global community, while the overhauled website aesthetic aims to cement its place as a fashion authority in the luxury sphere.
    The new “streamlined and modern” brand identity features a new logo, profile and ‘Fuse' monogram. The refreshed feel it adds has a “more curated approach,” introducing more white space along with a new typographic palette that includes a...
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