• The “Direct-to-Retail” approach - Why leading brands are implementing the same strategies for wholesale as DTC

    4 days ago - By Fashion United

    The reality of being a brand has changed dramatically in recent years. With the help of new technology from Centra, brands have been able to re-imagine the sales process. Driving global sales directly to consumers through their own digital channels has opened up a new world of opportunities - as well as a solid new revenue stream.The Direct-to-Consumer model allows brands to stay in complete control of their brand experience, avoid giving away valuable data and maintain high margins. All powered by modern technology and digital marketing strategies that nurtures followership and converts...
    Read more ...