• Soorty launches organic cotton initiative

    10 days ago - By Fashion United

    Pakistan's largest vertically integrated denim company, Soorty has launched an organic cotton initiative in partnership with WWF Pakistan and the Department of Agriculture Extension, Balochistan, along with support and input from the Laudes Foundation.
    The Soorty Organic Cotton Initiative aims to create an “organic cotton revolution” explains Soorty in a statement, and comes as consumers preference for responsibly and ethically sourced products becomes the norm.
    Denim it adds is “undergoing a profound revolution” and this new sustainable initiative is Soorty's way of working with farmers...
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