People Are Loving No Frills Canada's Anime-Style 'Haulerverse' Campaign
1 month ago - By Hypebeast
If you've lived in Canada , there's no doubt that you have at one point or another picked up groceries from the Loblaw-owned No Frills supermarket. As the name suggests, the offerings at the grocery chain come with no frills - meaning your groceries will have minimal branding, will most likely be a private label, and will be heavily discounted. Looking to tap into a younger audience, the Haulerverse campaign features the "Haulers" in a Japanese anime style commercial as they combat frills to save money - the intro even has a Marvel Comics-like opener. Emphasizing the need to save more than...
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