• Molly Goddard: Ready-to-wear AW21

    7 days ago - By 10 magazine

    Molly Goddard is redefining comfort dressing, one hot pink flounce at a time. Her idea of it is, “something that is very special but you feel you can go and do anything in it.” For Goddard, it's not so much about every-day finery, but finery every day. Her signature smocking and grand volumes, are worn with the ease of a T-shirt. The designer described her lockdown look: “I need to wake up and put on something colourful.” It makes her feel more productive. And, even though she's eight and a half months pregnant, she has been busy.
    Goddard is building out her brand, moving her studio into a...
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