• On Launches Cyclon, a Subscription-Based Recyclable Running Initiative

    14 days ago - By Hypebeast

    On has launched a sustainable, subscription-based running shoe and apparel initiative dubbed Cyclon that's centered around a recyclable silhouette of the same name. Already highly regarded in the hardcore running community due to innovations like CloudTec midsole cushioning systems and Speedboard strobels, the Swiss footwear company is looking to break new ground with the earth-first inatitive. Although the tech used may be advanced - we'll get into that later - the subscription model is relatively straightforward. Subscribers to Cyclon will receive shoes and apparel, which they then...
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