• Abercrombie Is Testing a ‘Refresh' Concept Store

    16 days ago - By WWD

    Abercrombie & Fitch Co. is testing a store design concept that aims to update existing units to give consumers a better shopping experience.
    The in-store refresh is separate from the rollout of prototypes of the brand's new concept store that began with the test site at the Polaris Fashion Center in Columbus, Ohio in February. The two tests are related, however, since the in-store refresh uses some ideas from the new prototype.
    The new in-store refresh test store was opened last weekend at Memorial City Mall in Houston. Among the elements from the prototype used are the refurbished logo...
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