• New Consumer Behavior Study Reveals Thrifty Is Attractive

    12 days ago - By WWD

    During the pandemic, 75 percent of Americans said they are actively seeking out more coupons, promo codes, and deals when they shop, according to a new study by Honey.
    Honey, a PayPal service which helps consumers save money when shopping online, conducted the consumer with Atomic Research between Aug. 21 and Aug. 23, 2020, in order to gain insights into the changing consumer behavior as it relates to seeking deals, discounts and promotions while exploring the emotions and habits of online shopping amid the coronavirus pandemic.
    Notably, the survey found 58 percent of respondents have...
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