Online consumers to double this holiday shopping season
3 days ago - By Fashion United
The number of consumers planning to do their holiday shopping online has doubled from 24 percent in 2019 to 51 percent in 2020, according to new research.
The research, commissioned by online data collection service Luminati
Networks and carried out by market research service Vanson Bourne, asked 2,000 people, evenly split between the UK and the US, about their online holiday shopping preferences.
The data revealed that 55 percent of consumers will be participating in holiday shopping events this year such as Black Friday and Cyber Monday. Of those, 61 percent stated their shopping will...
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