• Ralph Lauren teams with Snapchat for AR experience series

    4 days ago - By Fashion United

    Ralph Lauren is introducing a series of immersive digital-first experiences, utilizing a first-to-market Snapchat logo scan feature for apparel. App users will be able to scan the brand's iconic Polo
    Pony logo from embroidery, fabric or other medium to unlock a series of augmented reality experiences, engaging the consumer in new ways.
    The feature uses industry-first technology, allowing the Ralph
    Lauren Polo Pony logo in any medium, including printed materials, shopping bags, digital executions, advertisements and apparel.
    Once scanned, the logo will lead users to a holiday-inspired AR...
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