• LeBron James Partners With Tonal in Latest Campaign

    4 days ago - By Hypebeast

    LeBron James has partnered with smart home gym system Tonal for its latest campaign, after recently joining as a brand partner and investor. In the latest ad spot, James can be seen working out on the smart machinery at home, which uses a digital weight system to generate up to 200 pounds of resistance. James joins a growing list of more than 30 elite athlete investors and brand ambassadors, including Serena Williams , Steph Curry , Klay Thompson , Sue Bird and more. The San Francisco-headquartered company is also backed by is backed by leading growth and venture capital investors...
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