Revlon: makeup icon falls to social media rivals
7 days ago - By The Guardian
The US cosmetics firm has filed for bankruptcy, unable to keep up with online competition and celebrity-led brands The end of the pandemic was supposed to usher in another “roaring 20s” , with bumper makeup sales as wearing lipstick became a “symbol of returning to life”. But the party is over for one of the most storied names of the makeup business, after Revlon collapsed under the weight of its debts. It is a story of social media star power trumping old-school glamour in today's beauty industry.
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